{"product_id":"loreal-professionnel-paris-loreal-profesional-inoa-4-brown-permanent-hair-colour-tint-60ml","title":"L'Oréal Professionnel Paris Loreal Profesional Inoa 4 Brown Permanent Hair Colour \/ Tint 60ml","description":"Inoa (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair. It works like this: Instead of ammonia breaking open the cuticle to let the colour in, Inoa uses an innovative oil-based delivery system. The colour molecules in Inoa literally hate oil, but love water. That means that as soon as you apply Inoa to hair, they force themselves inside the hair to get to the water that's there and away from the oil. The absence of ammonia means no unpleasant odours, better scalp comfort for your clients and great hair condition after treatment. There are 60 shades spread over 9 colour families featuring both naturals and reflects. The new ODS² Inoa system has got rid of all the hassle of the original 3-part system and now Inoa comes in single tubes in a simple colour-+-developer system like other colour ranges. Development time is just 35 minutes.\u003cbr\u003e\u003ch4\u003eMore Info\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eManufacture: Loreal\u003c\/li\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel Paris\u003c\/li\u003e\n\u003cli\u003eColor: Black\u003c\/li\u003e\n\u003cli\u003eSize: 60 ml (Pack of 1)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":53486556315945,"sku":"ds-B009YJC0OM-UK","price":46.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9410\/2313\/files\/51ttIjerO8L.jpg?v=1788595763","url":"https:\/\/gnmart.com\/products\/loreal-professionnel-paris-loreal-profesional-inoa-4-brown-permanent-hair-colour-tint-60ml","provider":"GNMart","version":"1.0","type":"link"}