{"product_id":"its-pure-organic-herbal-hair-dye-in-very-dark-brown-110g","title":"It's Pure Organic Herbal Hair Dye in Very Dark Brown 110g","description":"\u003cp\u003e\u003cstrong\u003eIts Pure Organic Hair Dye in Very Dark Brown \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWe are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs your hair dye permanent? \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe longevity of the hair colours depend upon which shade you use and how porous your hair is. In terms of shades, the red shades are virtually permanent. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow do you use your henna hair dye? \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou can apply the paste with an applicator or tinting brush, but we recommend using just your gloved fingers to apply the paste. \u003c\/p\u003e\u003cp\u003eThe true colour takes a few hours or even a day to develop.  When you first rinse out the colour, it will often not be the full depth of colour, but it will gradually darken to its true colour, as the colour oxidises on your hair. It’s a bit like a cut apple - at first the apple is white and then as it oxidises in the air, it goes brown.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eMore Info\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eManufacture: It's Pure Organics\u003c\/li\u003e\n\u003cli\u003eBrand: It's Pure\u003c\/li\u003e\n\u003cli\u003eColor: Very Dark Brown\u003c\/li\u003e\n\u003cli\u003eSize: 110 g (Pack of 1)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"It's Pure","offers":[{"title":"Default Title","offer_id":53455615066409,"sku":"ds-B01EX1DNCS-UK","price":40.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9410\/2313\/files\/514qB6dDCBL.jpg?v=1787931412","url":"https:\/\/gnmart.com\/products\/its-pure-organic-herbal-hair-dye-in-very-dark-brown-110g","provider":"GNMart","version":"1.0","type":"link"}